In the words of an ancient African proverb, “If you want to go fast, go alone. If you want to go far, go together.” These words hold profound wisdom and resonate deeply with the essence of heritage month, celebrating the rich and diverse culture of the African continent. While Africa boasts unparalleled natural wealth in terms of its mineral resources, its people continue to face daunting challenges, often ranked among the world’s poorest. However, in the spirit of unity, progress, and empowerment, a movement known as abOVEnormal is aiming to change the game and propel Africa to global prominence.
abOVEnormal: A Vision for Africa
Over the past two years, abOVEnormal has proven that it’s not merely the resources at hand, but what one does with them, that opens the doors to possibilities. This African brand has successfully placed its products in top retail outlets, and it’s poised to launch gyms as franchises. Yet, the ultimate objective extends beyond commercial success. abOVEnormal is on a mission to elevate African sports and wellness to the world stage, but they recognise that they can’t do it alone.
Celebrating Heritage with Fitness the African Way
To kickstart this ambitious mission, abOVEnormal marks Heritage Month with a unique celebration that fuses heritage with fitness, all done the African way. This special event will be a showcase of indigenous superfoods and wellness products, a collaboration between abOVEnormal and the iconic South African singer, Yvonne Chaka Chaka.
Unleashing Indigenous Superfoods
During the heritage weekend, abOVEnormal and Yvonne Chaka Chaka will introduce a range of indigenous superfoods to the world. These include Masonzha, Xigugu (a delicious maize and peanut snack), traditional peanuts, and herbal teas. These foods represent the rich culinary heritage of Africa, offering not only great taste but also nutritional benefits that have sustained generations.
Princess of Africa Hair Products
In addition to the superfoods, abOVEnormal will also unveil the Princess of Africa hair product line. Developed in collaboration with Yvonne Chaka Chaka, this line aims to celebrate African beauty, embracing diverse hair textures and styles. It’s a recognition of the beauty and strength that is inherent in the people of Africa.
In conclusion, Heritage Month is not just a time to reflect on the past; it’s an opportunity to shape the future. The partnership between abOVEnormal and its potential collaborators represent a commitment to realising Africa’s full potential. By celebrating heritage through fitness, superfoods, and beauty products, this movement is not only preserving the past but also creating a brighter, healthier, and more prosperous future for all Africans. Together, they are proving that it is impossible for progress to be impossible.
To kick off the mission they will CELEBRATE HERITAGE WITH FITNESS THE AFRICAN WAY.
For an epic African fitness experience, join them at:
- Link pharmacy Morningside, Sandton – 23 September 2023;
- Pheli Wines’ 9th anniversary celebrations, Atteridgeville, Pretoria – 24 September 2023;
- OK Foods Columbine Crossing, JHB South – 25 September 2023.
Fitness activities and prizes (including HOTSTIX active wear) Galore. Call 0725162675