By Staff Reporter

Dubai Tourism joined by partners across hospitality, medical, entertainment, and retail sectors, to interact with key trade partners in South Africa.

Dubai’s Department for Economy and Tourism (DET), in continuation of its ongoing activities in Africa has released dates for its South Africa roadshow. Dubai Tourism is showing its renewed commitment to Africa by its sustained pivot towards all of its relationships across the African continent. The next stop on the tour will be South Africa, where it will embark on a multi city roadshow in Cape Town, Durban and Johannesburg.

A multi-pronged strategy to keep Dubai safe, open and accessible has seen Dubai ranked as the No.1 global destination in Tripadvisor Travellers’ Choice Awards 2022. The new tourism figures from DET show that overall, Dubai hotels maintained an average occupancy level of 76 per cent from January to May 2022. According to data from hotel management analytics firm STR, Dubai ranked No.1 globally in hotel occupancy, ahead of other international destinations including New York (61%), London (60%) and Paris (57%), for the January-April 2022 period.

Dubai was also voted the world’s No.1 destination for ‘City Lovers’ and No. 4 destination for ‘Food Lovers’ in Tripadvisor Travellers’ Choice Awards 2022. The MICHELIN Guide Dubai, which launched in June, shines a light on Dubai’s position as a global gastronomy hub, providing a fresh perspective and new insights into the diversity, creativity and multicultural nature of Dubai’s culinary offering – one that is drawn from traditional Emirati cuisine, as well as from the cuisines of more than 200 other nationalities living in the city, Africa included.

Dubai Tourism will begin the 2022 South African roadshow in Cape Town on 15 August; followed by Durban on 17 August, and finally Johannesburg on 19 August. The roadshow will highlight Dubai’s affordable experiences and the diversity of the city’s offerings to key travel partners in South Africa.

Highlights of the road show, span across travel, hospitality, entertainment and Dubai’s citywide events, with a focus on leisure, family travel, education and medical tourism. Key elements of the event will include breakout network sessions, partner presentations, one-on-one meetings, and medical facility updates.

Some of the organizations that will accompany DET to South Africa include Hotels, Hospitals and other stakeholders in the Dubai Tourism ecosystem.

HOTELS – 25hours Hotel Dubai One Central L.L.C, Aloft Hotel City Centre Deira Dubai, Atlantis The Palm Hotel & Resort, Four Seasons Resort Dubai at Jumeirah Beach, Golden Sands (3) Hotel Apartments, Jumeirah Group, Habtoor Palace, LXR Hotels & Resorts L.L.C, Pullman Dubai Creek City Centre, Radisson Blu Hotel – Dubai Deira Creek, Radisson Hotel Group, Rove La Mer

Hotel L.L.C, S L S Hotel and Residences Dubai L.L.C, Swiss Hotel Alghuraair L.L.C, TRYP by Wyndham Dubai and also Terra Sol Hospitality Services.

HEALTHCARE – Dubai Healthcare Authority in the company of select private hospitals.

ATTRACTIONS – Dubai Parks & Resorts, The View At The Palm L.L.C.

AIRLINES – Emirates Airline.

DESTINATION MANAGEMENT COMPANIES – Arrival Gate Tourism, Dusk Travel and Tourism, Groups Travel Tourism, Liberty International Tourism

Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), commented: “As Dubai continues to welcome tourists from around the world, we are focused on accelerating momentum even further, driven by the vision of our leadership to make Dubai the world’s most visited destination and the best city in the world to live in and work. This South Africa visit by a major delegation of Dubai’s tourism ecosystem reflects our commitment to fostering enhanced collaboration and building quality trade partnerships in this very important market. During the visit, our delegation will explore opportunities for mutual cooperation and highlight the diversity of our offering, especially those catering to the interests of South African travellers, such as the variety of adventure experiences and beach getaways in the city, as well as our sustainability and nature offerings. We will also showcase Dubai as the ideal winter sun holiday hub for travellers from this market. We look forward to working closely with our partners in South Africa to instill confidence and trust in both business and leisure travellers alike and reassure them that Dubai remains open, safe, accessible, and committed to delivering exceptional destination experiences.”


About Dubai’s Department of Economy and Tourism (DET)

With the ultimate vision of positioning Dubai as the world’s leading commercial centre, investment hub and tourism destination, Dubai’s Department of Economy and Tourism (DET) is mandated to support the Government in achieving its competitiveness vision to position the emirate as a major hub for global economy and tourism, and in boosting the emirate’s economic and tourism competitiveness indicators.

Under this remit, DET is driving efforts to further enhance Dubai’s diversified, innovative service-based economy to attract top global talent, deliver a world-class business environment and accelerate productivity growth. One of such efforts is a novel campaign designed to encourage more families and global travellers to select the city for their summer vacation. The ‘Stay More, Pay Less’ campaign is a citywide initiative supported by over 60 hotels and resorts, providing outstanding value to international travellers this summer. The promotion provides guests an amazing offer – stay for seven nights at participating hotels and resorts and pay for only five nights or stay for five nights and pay for only three nights stay. Additionally, DET is supporting Dubai’s vision to become the world’s best city to live and work in by promoting its diverse destination proposition, unique lifestyle and outstanding quality of life, overall.

DET is the principal authority for the planning, supervision, development and marketing of Dubai’s business and tourism sectors. It is also responsible for the licensing and classification of all types of businesses, including hotels, tour operators and travel agents. The DET portfolio includes, Dubai Corporation for Tourism and Commerce Marketing, Dubai Festivals and Retail Establishment, Dubai Industries and Exports, Dubai Investment Development Agency (Dubai FDI) and Dubai SME, as well as Dubai College of Tourism, Dubai Calendar and Dubai Business Events.