It’s such a privilege for us to announce that the Brandhill Africa™ group, renowned for its expertise in nation branding, economic diplomacy, and cultural industries development, has taken a bold step by establishing Brandhill Africa Limited in Nigeria. The decision to set up operations in Africa’s largest economy reflects the group’s strategic vision and commitment to extending its influence throughout the continent.
Nigeria, often hailed as the giant of Africa, boasts a dynamic and rapidly growing economy. With a diverse market and a population exceeding 200 million, the opportunities for businesses to thrive are abundant. The country’s economic landscape spans various sectors, from oil and gas to agriculture, technology, and financial services, providing a rich tapestry of opportunities for a company of the Brandhill Africa™’s calibre.
Despite global economic challenges, Nigeria has demonstrated resilience and maintained a trajectory of consistent growth. The government’s commitment to economic reforms, infrastructural development, and creating a conducive business environment has further fuelled investor confidence. Brandhill Africa Limited, with its track record of success and innovative strategies, is well-positioned to contribute to and benefit from Nigeria’s economic vibrancy.
As we establish our footprint in Nigeria, we will strategically engage with key sectors of the economy. By leveraging our expertise in nation branding and economic diplomacy, the subsidiary aims to collaborate with local businesses, government agencies, and international organisations to enhance the country’s global presence and attract investments.
Furthermore, we can’t emphasise enough our commitment to nurturing local talent and contributing to the development of skills and expertise within the country. By fostering collaborations with Nigerian professionals and organisations, we intend to create a positive impact on the local economy and build lasting partnerships.
The subsidiary’s operations will be spearheaded by Afolabi Osho, appointed as the CEO. Osho, an accomplished communications specialist and writer, has been serving as the Commissioning Editor: West Africa for Jambo Africa Online for some months now. His leadership will be instrumental in steering Brandhill Africa Limited towards success.
Backing Osho in this pivotal role is the sassy Sithembile Masia, another dynamic marketing communications specialist who serves as the CEO of Brandhill Africa Media Holdings (Pty) Ltd, based in Johannesburg. Together, Osho and Masia are expected to bring their wealth of expertise to elevate the group to new heights.
I, as the founding Group CEO and Chairman, will continue to guide the strategic direction of the Brandhill Africa™ group from our head office in Johannesburg. My executive team’s foresight and commitment have been integral to the group’s humble success (staying alive in the midst of economic crisis in South Africa), and their continued involvement ensures a seamless integration between the founding entity and its expanding subsidiaries – Brandhill Africa (Pty) Ltd; Brandhill Africa Institute (Pty) Ltd; and Brandhill Africa Foundation NPC
As the group sets its sights on the dynamic Nigerian market, there is palpable confidence in the capabilities of Afolabi Osho and Sithembile Masia to navigate the challenges and capitalise on the abundant opportunities. This strategic expansion not only strengthens the group’s presence but also underscores its dedication to fostering growth and development across the African continent.
Granted. We are aware Nigeria, with its rich cultural tapestry, economic diversity, and vibrant population, often contends with stereotypical narratives in the global arena. Brandhill Africa™’s commitment to managing brand Nigeria involves transcending these stereotypes. Through strategic communication and authentic storytelling, the group seeks to present a nuanced and accurate portrayal of the nation, showcasing its strengths, achievements, and potential.
We are pleased to announce that we have embarked on this substantial undertaking here in South Africa. All of our brand offerings align with this strategic objective. Most recently, we served as a media partner for the Festival of Nigeria held in Johannesburg. The event was dedicated to the management of Brand Nigeria among South African residents, reflecting our commitment to advancing strategic initiatives that resonate with the diverse audience in this region.
Our group’s physical presence in Nigeria should be looked at within the context of our effort in managing brand Africa as we are poised at the intersection of business, diplomacy, and cultural development. Our uncompromising commitment to authenticity, economic diplomacy, and cultural industries have undoubtedly positioned us as a key player in shaping the narrative of a continent on the rise. Through our endeavours over the years, we have not only managed brand Africa initiatives but have also actively contributed to a dynamic, forward-looking story of Africa that resonates globally. The legacy we’re nurturing is not just for the group but for the continent as a whole — a testament to the power of strategic vision and responsible leadership.
For companies seeking to capitalise on the vast market potential in Nigeria, the key to success lies in strategic partnerships and market insights. Brandhill Africa Limited stands as your gateway to unlocking unprecedented market access opportunities in this dynamic and thriving economy. With a deep understanding of the Nigerian business landscape and a commitment to fostering mutually beneficial collaborations, we invite companies to connect with us for a tailored approach to market entry.
Navigating the complexities of a new market requires local expertise and a nuanced understanding of cultural nuances. At Brandhill Africa Limited, we offer a unique blend of global vision and local insight, ensuring that your entry into the Nigerian market is not only seamless but also strategically positioned for success. Whether you are exploring avenues for investment, seeking business partnerships, or aiming to establish a solid presence in Nigeria, our team, led by seasoned professionals, is ready to guide you through every step of the process. Don’t miss out on the incredible opportunities that Nigeria has to offer – connect with Brandhill Africa Limited’s CEO, Afolabi Osho, and embark on a journey of growth and success in Africa’s most promising market. He is based in Abuja and contacts me on afolabi.osho@brandhillafrica.com.
Do enjoy your weekend.
Tujenge Afrika Pamoja! Let’s Build Africa Together.
Kindest regards,
Saul Molobi (FCIM)
Group Chairman and Chief Executive Officer
Brandhill Africa™
Tel: +27 11 483 1019
Mobile: +27 83 635 7773
eMail: saul.molobi@brandhillafrica.com
Website: www.brandhillafrica.com
Social Media: Twitter / Instagram / LinkedIn / Facebook / YouTube / Jambo Africa Online / WhatsApp Group / 101.9 Chai FM