By Tshepo Matseba

Brand South Africa joins many global institutions and nations, including the World Health Organisation (WHO), and the United States of America’s Secretary of State, Antony Blinken, in applauding South Africa’s internationally renowned scientists, for detecting the Omicron variant through collaborative efforts with laboratories and the Network for Genomic Surveillance in South Africa. 

As a critical role player in the global fight against COVID-19 pandemic, South Africa swiftly shared the discovery and the detection of the new COVID-19 variant Omicron with its international counterparts. Shortly after South Africa discovered Omicron, it emerged that the variant has been detected in other parts of the world including Britain, Belgium, Botswana, Germany, Italy, Hong Kong, Israel, the Czech Republic and now Australia. The discovery showcases South Africa’s strong reputation in scientific and epidemiological excellence, and it deserves to be praised for detecting Omicron instead of being penalised with travel bans by its global counterparts. 

South Africa has demonstrated its efficiency and preparedness through its sophisticated scientific surveillance systems that enabled it to detect the emerging variant so that the global community can respond with measures that minimise the risk of transmissions. To date, 41% of South Africa’s adult population have received at least one vaccine dose, 35.6% fully vaccinated and 57% of people 60 years and older fully vaccinated. Whilst not at ideal levels, the country is making excellent progress in its efforts to combat the spread of COVID-19. 

South Africa’s economy is showing signs of recovery, recording its fourth consecutive quarterly growth of 1, 2% in the second quarter of 2021 (April–June). As the Government continues to carefully reopen various economic sectors they are informed and advised by scientists. The travel bans for the country and its neighbouring countries, will set back this recovery and adversely affect livelihoods. 

Last weekend, President Cyril Ramaphosa announced a plan to ramp up vaccination efforts through the establishment of a task team, to develop a sustainable approach to vaccine mandates for specific activities and locations to achieve herd immunity. 

Brand South Africa implores South Africans to heed the President’s call, for everyone to play their part, get vaccinated, observe Covid-19 guidelines such wearing of masks, and maintain safe distances to help prevent the spread and devastation of COVID-19. 

As the international community meets at various for a, to discuss the new variant discovered by South African scientists, including the upcoming G7 health ministers, they will be urged to consider the devastating impact of the travel restrictions on the livelihoods of South Africans and the neighbouring countries. South Africa’s recent successful and safe hosting of international events such as recent Intra-African Trade Fair (IATF) held in eThekwini, with thousands of international delegates, demonstrates the country’s capability to manage risks and protect lives and livelihoods. 

Finally, as had been demonstrated with the transparency and expediency with which South Africa discovered the variant and shared information on the omicron virus variant, the country is committed to playing its part in contributing to worldwide efforts to fight the COVID-19 pandemic. 


About Brand South Africa 

Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country’s brand reputation, to improve its global competitiveness. Its aim is also to build pride and patriotism among South Africans, to contribute to social cohesion and nation brand ambassadorship. 

About Play Your Part 

Play Your Part is a nationwide programme created to inspire, empower and celebrate active citizenship in South Africa. It aims to lift the spirit of our nation by inspiring all South Africans to contribute to positive change, become involved and start doing. A nation of people who care deeply for one another and the environment in which they live is good for everyone. 

Play Your Part is aimed at all South Africans – from corporates and individuals, NGOs and government, churches and schools, from the young to the not-so-young. It aims to encourage South Africans to use some of their time, money, skills or goods to contribute to a better future for all.